David Clarke, Chief Executive of mid-range hotel chain Best Western, goes on an undercover mission to examine the inner workings of his company, with mixed results.
David has been Chief Executive of Best Western since 2005. He's a stickler for perfection, always looking for ways to better the brand, and has been the driving force behind several Best Western community and charity projects.
David spends five days undercover as new recruit 'Andy Green', and his discoveries are mixed: chefs and housekeepers who work beyond the pale, putting in over 80 hours a week for no extra pay; maintenance men given inappropriate orders when a hotel inspection is due; and a groundsman who, when seeking treatment for cancer. takes the time off as annual leave rather than blot his flawless sick leave record.
Perhaps even more alarmingly it would appear that the company's recent million pound advertising campaign seems to have had little impact on brand awareness for the staff who work for this mid-range hotel.
On returning to his head office David announces that the lessons he has learnt undercover will change the way Best Western runs its business in the future
Watch now on 4oD
On TV
First Shown
| Date | Time | Channel |
|---|---|---|
| Thursday 15 July 2010 | 9PM | Channel 4 |
Last Shown
| Date | Time | Channel |
|---|---|---|
| Thursday 15 July 2010 | 9PM | Channel 4 |
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