5 Series, 26 Episodes
Eric Casaburi, the CEO of Retro Fitness, is going undercover posing as a contestant in a reality TV competition who is trying to win money to start his own gym
Toby Bost, the CEO of O'Neill Clothing, goes undercover posing as a contestant on a reality TV show trying to win money to open his own surf shop
Ron Lynch, the founder and President of Tilted Kilt Pub and Eatery, one of the USA's fastest growing chains of sports pubs, goes incognito to work among his own staff
Sara Bittorf, Chief Brand Officer of Boston Market, which has 470 restaurants offering diners home-style comfort food, goes undercover to work alongside employees in her own organisation
Mitchell Modell, CEO of Modell's Sporting Goods, America's oldest family-owned company selling athletics footwear, clothing and equipment, dons a disguise to go incognito in his own firm
Paul Damico, President of Moe's Southwest Grill, one of the world's fastest growing restaurant chains, adopts a new identity to go undercover and see how efficient his own organisation is
John Wilson, President and COO of Rollins Incorporated, the parent company of eight pest control firms including flagship brand Orkin, goes incognito to work among his own employees
Jim Rogers from Billings, Montana, is the Chairman and CEO of Kampgrounds of America (KOA), which started in 1962 and is now celebrating 50 years of getting people camping
Steve Greenbaum, co-founder and CEO of PostNet, a company that helps small businesses with everything they need to thrive, goes undercover in his own firm to see how well it is functioning
Fatburger, which was founded in the 1950s in Los Angeles, is known as the 'last great hamburger stand'. CEO Andy Wiederhorn dons a disguise to go undercover in his own organisation.
Situated near Lake Tahoe, Squaw Valley is one of the largest ski resorts in the United States. CEO Andy Wirth takes up a new identity in order to work incognito among his own employees.
Lorne Abony is the CEO and Chairman of in-store media provider Mood Media, one of the fastest growing companies in America. He adopts a disguise and goes undercover in his own company.
After his first journey undercover, which took place during Series 3, it's time to follow the exploits of Stephen J Cloobeck, the Chairman and CEO of hotel company Diamond Resorts International
The fourth series of the show in which US executives go undercover in their own businesses starts with Kat Cole, President of Cinnabon Incorporated, going incognito among her own workforce