Series 4 Episode 13
9PM Sun 20 April 2014

Toby Bost, the CEO of O'Neill Clothing, one of the biggest action sport apparel companies in the world, goes undercover posing as a contestant on a reality TV show trying to win money to open his own surf shop.

Growing up, Toby was always into action sports and he went into the retail business instead of following in his father's and grandfather's footsteps and becoming a doctor.

Toby is going undercover because O'Neill is trying to open more US outlets and he wants to find out how they can do better to make sure that O'Neill is number one and their shops are successful.

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    1. Undercover Boss USA: Toby Bost Sun 20 Apr 2014 Series 4 Episode 13 26 days left

      Toby Bost, the CEO of O'Neill Clothing, one of the biggest action sport apparel companies in the world, goes undercover…

      • Strong language
      • This episode has subtitles available.
    2. Undercover Boss USA: Ron Lynch Sun 13 Apr 2014 Series 4 Episode 12 19 days left

      Ron Lynch is the founder and President of Tilted Kilt Pub & Eatery, one of the USA's fastest growing chains of sports…

      • This episode has subtitles available.

Undercover Boss USA on Channel4.com

See more about Undercover Boss USA

The American version of Undercover Boss shows high-flying executives taking extraordinary steps to ensure their companies are fighting fit by going undercover in their own businesses

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