The Search for Cool

First Broadcast: 9.35AM Tue 2 December 2008

Ask any teenager and they'll tell you straight - more important than health, wealth or academic success is one elusive quality: Cool - it means everything, it is your passport to social success, acceptance and the opposite sex.

Advertising man Martin Cole travels across Britain in search of the meaning of 'cool'. He wants to find out what is cool, and why so many of us care so much about being cool. On his journey he meets surfers, skaters and grime kids. He hangs out with indie band Larakin Love, examines how retail phenomenon Top Shop stays eternally cool and talks to the marketing men who make lots of money understanding and bottling cool.

  1. All Episodes

    1. Tue 02 Dec 2008

      Ask any teenager and they'll tell you straight - more important than health, wealth or academic success is one elusive…

      • This programme has episodes with subtitles available.

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