Series 1 Episode 1
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From the bedrooms of Essex to the 'master' pick-up artists in LA, director John Farrar spent six months inside the world of the pick-up artist, an underground network of men with thousands of followers all over the world. The documentary examines this community of seducers, and follows the lives of three young men who have been drawn to it.

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The Rules of Seduction on Channel4.com

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First Cut journeys into the hidden world of pick-up artists or 'PUA' - a community of men who've developed a sequence of tricks, codes and routines that they claim men can use to seduce any woman