The People's Supermarket

Series 1 Episode 1
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First Broadcast: Sun 6 February 2011

Arthur tries to get his big idea started, but worries that a big name supermarket will grab the premises he's got his eye on.

He's identified the ideal location in central London for his supermarket. Will the landlord take a punt on Arthur and his dream?

Desperate for cash to stock the shelves, he holds a fundraising dinner with the food and wine sourced from the tons of perfectly good food the big supermarkets have thrown away. With turnips, Swiss roll and some goats cheese on the menu, Arthur's skills as a chef are put to the test.

Arthur is keen to find out how to give his customers cheap food. But, when he meets a dairy farmer who is forced to sell his entire herd as he can no longer survive on the money the supermarkets pay for milk, Arthur has to have a rethink. He wants to be fair to the farmers, but with his customers from the local housing estate demanding cheap food, he's caught in the middle.

As the supermarket opens its doors for the first time, Arthur finds out whether his dream to change the way we shop is ever going to take off.

SERIES:

    1. Series 1 Episode 2 The Peoples Supermarket

      Arthur comes up with a guerrilla-style marketing campaign to persuade shoppers from nearby Sainsbury's to switch.

      • This programme has episodes with subtitles available.

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