To get their hearts' desires traditionally some women have used their natural charms to exploit men's weaknesses. But today, a new breed of women are making it big business.
These women are getting whatever they want from men - from life's luxuries to their gas bill paid - in a phenomenon known as 'rinsing'.
These relationships are always on the women's own terms. Sex is never part of the deal - the men's wallets may open, but the girls' legs stay firmly closed.
Fake tan, boobs and eyelashes are all part of the game. And now Facebook, Twitter and smart phones enable these women to work their men at the touch of a button.
Sex, Lies and Rinsing Guys follows three women who live this life: Jeanette Worthington from Liverpool, Danica Thrall, born in Derbyshire, and Nottingham's Hollie Capper.
Jeanette, Danica and Hollie are mistresses of the art of manipulating men, whether it's face to face or online.
This one-off documentary follows them as they charm, persuade, and manipulate men to buy them what they want.