Martin is in London with two friends who want to grab a piece of the male grooming market. Best mates Ben and Gray are fed up with their current lives and want to start again, running their own business. It's a dream that's taken two years to get off the ground, and Martin's on hand to help. The boys have raised £100,000 in start up funds and have even sold their cars and flats.
They're desperate for it to work. But problems with their first set of premises leave them losing money fast, and the fact they're entering a highly competitive market doesn't help. Martin has to use all his creative resources to find somewhere else quickly, and get the boys to capitalise on seasonal trade and stand out against the competition. The business is on fragile ground, but will it ever succeed?
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