Fresh from the world of academia (he has a degree in sports science and hotel management, don't you know), Christopher is a goldfish in the shark tank of PhoneShop.

He may have book smarts, but when it comes to the retail battle zone that is the High Street, Chris couldn't fight his way out of a paper Primark bag. Constantly trying to keep up with the arbitrary rules of the Street as set out by his mentors Ashley and Jerwayne, the journey to closing time gets harder and harder with each new day.