Series 1 Episode 3
First Broadcast: 1AM Tue 18 October 2011

The doors are finally open at Mary's first ever shop at department store House of Fraser. She's put her reputation on the line in an attempt to create the ultimate shopping experience for women over 40. But has she succeeded in filling this gap in the market?

Mary's no fool and knows her critics are waiting at the door ready to pass judgement. Will they and the all-important customers deem Mary's venture a flop?

As the excitement of the past year gives way to the realities of running a business, Mary finds herself confronting problems at every turn.

Later head office reveals its plans for the future. Summoned to talk figures with CEO John King Mary knows that if her store hasn't been hitting her bottom line it'll be a very public failure.

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    1. S1-Ep2: Apprehensive is the Word This video is a clip S1-Ep2: Apprehensive is the Word Video duration: 1:22 minutes

      Mary is coming to House of Fraser Oxford Street. But the existing staff are a little bit worried about her arrival Watch Mary Queen of Frocks Episode 2
    2. S1-EP3: It's A Hit This video is a clip S1-EP3: It's A Hit Video duration: 3:59 minutes

      After months of hard work, Mary is overwhelmed by the success of her opening day's takings. Watch Mary Queen of Frocks Episode 3

Mary Queen of Frocks on Channel4.com

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Retail guru Mary Portas stakes her professional reputation on designing, launching and selling her own high-street fashion range exclusively aimed at women rather than girls