Series 1 Episode 3
First Broadcast: 9PM Tue 12 June 2012

Jimmy Doherty tries to make free range chicken Kievs for Tesco, but will Tesco's customer tasters like them?

Jimmy also campaigns against the slaughter of thousands of male dairy calves.

And he gears up for the launch day of his affordable free-range products, nervous to see if the public will buy them or not.

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    1. S1-Ep1: Taking on the Supermarkets This video is a clip S1-Ep1: Taking on the Supermarkets Video duration: 2:18 minutes

      Jimmy Doherty sets out to produce cheap - but higher-welfare - alternatives to best-selling meat products Watch Jimmy and the Giant Supermarket Episode 1
    2. S1-Ep2: Sausages This video is a clip S1-Ep2: Sausages Video duration: 3:19 minutes

      This week Jimmy tackles Tesco's best-selling own brand sausages Watch Jimmy and the Giant Supermarket Episode 2
    3. S1-Ep3: What's in Your Kiev? This video is a clip S1-Ep3: What's in Your Kiev? Video duration: 2:18 minutes

      Can Jimmy make free-range chicken kievs for Tesco that will satisfy their tasters? Watch Jimmy and the Giant Supermarket Episode 3

Jimmy and the Giant Supermarket on Channel4.com

See more about Jimmy and the Giant Supermarket

Jimmy Doherty goes inside Britain's biggest supermarket to come up with innovative ideas to produce equally cheap but higher-welfare alternatives to their best-selling meat products

  • Glossary

    Know the difference between a broiler and a spent hen? Find out here.

  • Help Make a Change

    Learn more about welfare issues in the farming industry and how you can make a change