Jimmy tries to transform Tesco's best-selling own brand meatballs (they sell 35 million of them a year). In doing so, he spots an opportunity to tackle one of dairy farming's biggest secrets - the killing each years of tens of thousands of male dairy calves because there's no market for them.
Jimmy believes these calves should be reared on to produce British rose veal - a high welfare, high quality meat.
Can he persuade dairy farmers to work with him, come up with a recipe to impress Tesco, and convince the public that the stigma surrounding veal is a thing of the past?
SERIES:
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Series 1 Episode 1
Meatballs
Jimmy tries to transform Tesco's best-selling own brand meatballs (they sell 35 million of them a year). In doing so…
- Scenes of animal slaughter that some may find distressing
- This episode has subtitles available.
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Series 1 Episode 2
Sausages
Jimmy takes on Tesco's best-selling own brand sausages - which sell in their millions - to see if he can produce a free…
- Scenes of animal husbandry and butchery that viewers may find upsetting
- This episode has subtitles available.
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Series 1 Episode 3
Chicken Kiev
Jimmy Doherty tries to make free range chicken Kievs for Tesco, but will Tesco's customer tasters like them?
- Scenes of animal butchery
- This episode has subtitles available.
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