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Jimmy Doherty goes inside Britain's biggest supermarket to come up with innovative ideas to produce equally cheap but higher-welfare alternatives to their best-selling meat products

Jimmy and the Giant Supermarket

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Jimmy Doherty Interveiw

Jimmy sets out his mission to get higher welfare, but equally affordable, meat products on supermarket shelves.

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Jimmy and the Giant Supermarket synopsis

Jimmy Doherty goes inside Britain's biggest supermarket to come up with innovative ideas to produce equally cheap but higher-welfare alternatives to their best-selling meat products

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3 Episodes