Jamie Oliver wants to start a food revolution to get people in Britain cooking. And where better to start than back where he left off... at the school gates in Rotherham
In Britain we spend more than £2 billion a year on ready meals. Fewer people than ever before are cooking from scratch and obesity is at record levels. Now, inspired by the wartime Ministry of Food that helped people to make the most of their rations, Jamie Oliver wants to start a food revolution to get people in Britain cooking.
Jamie travels to Rotherham to meet one of the fiercest critics of his school dinners campaign, so-called 'Burger Mum' Julie Critchlow, who passed junk food through school railings to hungry children. Jamie wants Julie, who is actually a good cook herself, to help him to inspire others to cook at home.
The plan is to teach a small group ten simple meals that they can pass on to others who, in turn, will also spread the word. If it works, he wants to get the whole town cooking and kick-off a nationwide campaign.
But when he meets his recruits Jamie realises he faces an uphill struggle. Natasha and her young family live on kebabs, Claire eats ten bags of crisps a day and Mick has never cooked in his life. But if Jamie can inspire them to cook, and pass on their enthusiasm, he might just succeed.
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