Programme Unavailable

This programme is not currently available on 4oD. Programmes that are available to watch can be found in Browse All or A-Z.

For information about why some programmes are not available on 4oD, please visit our FAQs.

I'm Running Sainsbury's on Channel4.com

See more about I'm Running Sainsbury's

Sainsbury's boss Justin King may have hit on an innovative plan to lift them above the competition: he's letting four shop floor workers take over the reins and roll out their new ideas