In all his years of bringing body confidence to the ladies of the UK, you'd think Gok had seen it all... until this week, when he takes on his first male makeover. And it is no easy ride.
35-year-old Simon Wainwright is so repulsed by his body, he lives like a recluse. Diagnosed with Sheuermann's Disease at the age of 14, Simon had a curvature of the spine that just kept getting worse as he got older. In March 2008, with his spine at an agonising 96 degree curve, he finally got the operation he'd always wanted.
This should have been the start of a new life for Simon, but though it has corrected his spine, it hasn't fixed the self-esteem issues he's always struggled with. After the operation his confidence crashed to zero. With a straight back he has become two inches taller, and he feels thin and unattractive.
Desperate to look bigger, Simon layers up, wearing five T-shirts at a time - even on the beach in the height of summer. Most of the time, he is so unconfident he rarely leaves his bedroom. Though he was once the life and soul, his mates haven't seen him in months and his parents are desperately worried about him.
Now Simon's going to meet his match in Gok, but he's not letting go of those layers without a fight. Can Gok do the undoable and get the first guy ever down his catwalk - naked?
If you liked what you saw on the show, here's the list of suppliers.
Simon's Look
Underwear
Briefs, Emporio Armani at Figleaves
T-shirt, Figleaves
Outfit 1 - Military
Grey wool military jacket, Anthony Price at Topman
White T-shirt with sepia motif, All Saints
Grey spiral-fit jeans, All Saints at House of Fraser
Grey studded bowling bag, H&M
Grey wool hooded scarf, River Island
Black knitted baseball hat, H&M
Black studded belt, H&M
Grey workmen boots, Timberland Boot Company
Outfit 2 - Black Jacket and Jeans
Black lacquered jacket, Topman
Black straight leg jeans by Ksubi, Topman
Black patent pointed boots, Topman
Black slim fit shirt, Topman
Black patent belt, Topman
Catwalk - Gold Suit
Gold metallic slim fit jacket, Topman
Gold metallic suit trousers, Topman
Navy blue crew neck T-shirt, Topman
Black ankle socks, Figleaves
Burgundy Cuban heeled boots, Topman at Selfridges
Catwalk Underwear
Boxers, Calvin Klein at Figleaves
Hooded gown, Figleaves
Gokette Freddy's Look
Taupe straw hat, Topman
Navy canvas bag with tan trim, Massimo Dutti
Cream, beige and white deck shoes, H&M
Beige T-shirt with button detail, Topman
Cropped beige trousers, Topman
Gokette Tyson's Look
Aviator sunglasses, Aldo
Skinny blue and beige check crinkle scarf, Burton
Tan distressed brogues, River Island
Blue crew-neck T-shirt, Topman
Light denim jeans, Topman
Make-Up
All products from the Guerlain men's bronzing range
Also Featured on the Show
Biotherm
Bullring Birmingham
The Centurion, Newcastle
Crème De La Mer
Dermalogica
Kyoku
The Marriott at County Hall
The Metro Centre
Neal's Yard Remedies
Sienna X
Simple
The Waterloo Pub
We Hate Hills cycling team
Inflate for the Gok Pod