Name: Jeffrey Salmon Age: 57 Owner: Decoratum Follow Jeffrey on Twitter: @JeffSalmon
Watch Jeffrey's dealer tips.
Jeff is a well known maverick art and design dealer, and has been working in the trade since he was 17. And With more than 40 years experience in the business, he owns Decoratum, comprising two of the largest galleries in Europe specialising in 20th and 21st century design which are on every international dealer and buyers 'must see' list of places to go in London.
He first realised he had an eye for a good deal when he started working at Sotheby's, going on to set up his own business specialising in art nouveau and art deco glass by the time he was 24.
With a love for anything eclectic, the dad of four is always on the look out for goods that have that special something. His clients, including Kate Moss, Lily Allen, Uma Thurman and U2 guitarist Adam Clayton, are all regulars at his showrooms in Church Street, Marylebone, which is regarded as the UK Mecca for antiques and design.
'I love being a dealer because it's in my blood,' says Jeff. 'I've been working in the business since I was 17 and whilst I do have other interests, it's vintage design that gives me the biggest buzz.'
Decorative and unusual items are what Jeff gets particularly excited about, and his favourites include a Diamond Dust screen print of Marilyn Monroe, a massive 1936 Boeing Engine Table and a unique multifaceted sideboard made from hundreds of lacquered blocks. With gallery prices ranging from £1000 up to £250 000, Jeff is prepared to spend big money.
But even Jeff admits he can't always get it right.
'Of course I've made costly mistakes,' he says. 'I might make a mistake with one in 100 purchases. It's like betting on 100 horse races - you win 99 of them and lose one. I'll play those odds all day long.'
'Being a dealer is a wonderful disease though and you don't mind passing it on to your children. Teach your kids about arts and antiques and they will always be able to make a living.'
