A double BAFTA-winning writer and broadcaster sets out to discover the true independent spirit of America.
Having become disillusioned during previous visits to the US by the procession of identikit, cookie cutter chain hotels he was staying in and the corporate face of America they revealed, Gorman hatched a plan: return to America; buy a second-hand car; then drive from coast to coast without spending any money in the chains.
He would refuel at dusty gas stations on remote highways, eat cherry pie from local diners and shop at Mom & Pop's grocery store. At least that was the idea. But when did you last see an independent gas station?
Setting off from San Diego in a 1970s Ford Torino station wagon, Dave hits the road bound for New York. However, he is forced to leave the Interstate in order to avoid chainstores, and a personal injury sets him back even further.
Before long, Gorman is forced to face the possibility that his mission could fail.
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