Series 2 Episode 1
First Broadcast: 12AM Tue 24 October 2000

The bra has remained fundamentally unaltered since its invention in 1914. With no experience of the lingerie industry, multi-award winning industrial designers Richard Seymour and Dick Powell attempt to revolutionise the bra forever.

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Better by Design on Channel4.com

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Multi-award-winning designers Richard Seymour and Dick Powell rethink malfunctioning everyday objects, from unsound burglar alarms to rubbish kitchen bins