As a commercial broadcaster, Channel 4 is funded primarily through advertising. However, other than as a general means of generating revenue with which to fund our programme-making and broadcasting activities, advertisers and commercial organisations should not in any way encroach upon our editorial independence and integrity. The following rules apply.
Programme content and advertising must be kept entirely separate - for further rules relating to the separation of advertising and programming, see the 'Code on the Scheduling of Television Advertising'.
Broadcasters must retain complete editorial control over their programme content. In order to achieve this: