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Competition Guidelines

Channel 4 Online Competitions & Online Votes Internal Good Practice Guidelines

A competition is any service or arrangement where a prize is awarded or a gift/reward given. The basic principles underpinning any Channel 4 competition are:-


Fairness – all entrants must be treated fairly and equally. For example, winners must be picked after the closing of the competition and not before. Unless location has been restricted in the competition rules, winners should not be selected based on where they live. Nor should the winner be selected on the basis of any other criteria apart from those specified in the competition rules as the basis for selection, or randomly if that is the basis for selection of the winner.


Transparency – competition copy must be clear. Entrants need to be given as much information as possible to enable them to decide whether or not to enter a competition and to understand the basis upon which the winner of the competition will be decided. For example, if the prize is a holiday abroad and travel insurance is not included but must be purchased by the winner, then this must be made clear in the competition rules.


These guidelines apply to the following types of competitions ("Competitions"):

  • multiple choice question, prize draw or where entry is by providing a name and/or contact details and response is sent to Channel 4 ("Simple Competition");
  • submission of creative entries and the selection of winning entries is open to subjective interpretation as to their quality or other attributes ("Editorially Judged Competition"); and
  • via an instant win mechanic ("Instant Win Competition"); and
  • where a purchase is needed in order to enter ("On-Pack Promotion")

These guidelines also apply to votes which are conducted online only ("Votes") and reference in the guidelines to "entries" includes "votes" and "entrants" includes anyone voting. All Votes (particularly where these may affect the content of on air programmes) must be approved in advance by a member of the Audience Interaction Team (AIT).


The guidelines apply to Competitions and Votes promoted e on air and/or online. Where a guideline only applies to one type of Competition or Vote, this is made clear below.


If you plan to run an incentivised survey using a third party you are free do so providing the following wording is clearly displayed on the website at the point that the user submits their data for entry into the draw -


This research is carried out by [INSERT NAME OF COMPANY] on behalf of Channel 4 Television. The incentives and prize draws are administered solely by [INSERT NAME OF COMPANY] in accordance with the MRS code of conduct.


Please note that any third party will still need to complete the Data Protection Questionnaire and this will need to be signed off by Husna Ahmed and Brian Brackenborough before your survey can launch. You should also ensure that any company that you do plan to use is aware of and follows the MRS code of conduct.

All Competitions/Votes must be conducted in a manner which ensures (i) fair and equal treatment of all eligible entries; and (ii) no disadvantage to members of the public. The guidelines assume (i) entry is free (for premium rate competitions see Premium Rate Procedures Document); and (ii) no prizes are awarded for or in connection with casting a Vote (if prizes are awarded to anyone who casts a Vote, the Vote should be dealt with as a Simple Competition). For all Competitions requiring payment to enter, please contact a member of the AIT.


All Competitions must be carried out by Channel 4, and Channel 4 should retain and exercise editorial control at all times (including of any copy or questions submitted by a third party). In all circumstances Channel 4 must approve competition copy before it goes live on a website or on air. No Competition should commence and/or be uploaded onto the Channel 4 website or promoted on air without Channel 4’s prior approval.


Additional provisions apply to Competitions run by Channel 4 on behalf of or in conjunction with a third party advertiser ("Advertiser Competitions") (see section 34). These will be most relevant for Competitions run by the Advertising Sales/Partnerships teams and where the Competition is designed to drive sales of a particular product or service but, if you are unsure, please contact AIT.


The guidelines refer to contacting members of various Channel 4 departments. The main contact details for these departments are: (a) AIT – Holly Fairweather, Amelia Wilson; (b) Legal and Compliance - Diana Izzard, Neil Pepin; and (c) Corporate Legal – please use the “#Competitions Legal” email group


For access to all Channel 4’s Competition documents please visit the wiki:

http://confluence.channel4.com/confluence/display/fmandt/Competition+Guidelines.


These documents can also be found in the shared drive (S:\4Collaboration\Competitions\CompetitionsRecord). To gain access to the ‘S’ drive you must complete an IS request form.

Before setting up any Competition/Vote

1. A Channel 4 person must send an advance notification email to compnotifications@channel4.co.uk (this will go to Holly Fairweather and Amelia Wilson) with the following information (Holly/Amelia will log the details on a database and no service can be sent up until you have sent a notification email). You will need to re-send this notification email if any dates or details of the Competition/Vote change:

  • type of service e.g. vote, competition;
  • where the service will be promoted e.g. c4.com/lifestyle, e4.com/skins;
  • competition mechanic e.g. multiple choice, prize draw, skill based, editorial judgement;
  • name of Channel 4 person responsible for the service;
  • dates and times the service will be run from and to;
  • date winner will be picked;
  • prize details;
  • confirmation that database details will be controlled by Channel 4; and
  • any way in which you wish to depart from Channel 4’s Standard Competition Terms & Conditions.

2. If the Competition or Vote involves activity on social networks or other third party sites eg Twitter, Facebook etc, you must speak to Holly/Amelia who will involve the L&C, Corporate Legal and/or Business Assurance departments as appropriate. Please note that it may be necessary to take these projects to the Project Assurance Meeting and will be required to complete a third party questionnaire for review by the Data Protection and information security teams. Thorough end to end testing will also be required and any off site competition that does not pass this testing will not be allowed to go ahead.


3. You should print out the competition checklist and you will need to follow the checklist when setting up your Competition/Vote.

Information needed on all Competition/Vote pages

4. You must ensure the page on which answers/votes are submitted by entrants sets out the following details:

  • EITHER the question(s) to be answered (Simple Competitions) OR details of the creative entry each entrant is required to submit including clear details of any requirements (the failure to address which will render entries ineligible) (Editorially Judged Competitions) OR how an instant win works (Instant Win competitions) OR details of the purchase necessary to enter (On-Pack Promotion) OR how to cast a vote (Votes);
  • accurate details of the prize(s);
  • accurate details of how the winner will be selected. This will be a random draw for all Competitions except (1) in the case of Votes, where the winner will be the contestant which has received the most number of votes and (2) where you decide to pick a winner of a Editorially Judged Competition by judging entries (rather than picking a winner at random), the page must set out accurate details of the criteria on which the entries will be judged and the winner will be selected;
  • if relevant, details of the panel of judges (if this information is available) or a notice that the full names of the members of the panel of judges are available on request (Editorially Judged Competitions only);
  • time and date on which the Competition/Vote closes;
  • how entries should be submitted (whether online, by email, text, or telephone);
  • any time periods within which winners have to respond to a notification from Channel 4 (whether by telephone or email) to claim their prize (and if they do not respond in this time, an alternative winner may be selected). The time/contact method needs to be reasonable and will depend on the type of Competition/Vote. If you have goods that can be sent directly to the winner you may do so only if you specify on the competition notice that the prize will be sent to the address provided on entry and also send an email to them letting them know that their prize is on its way;
  • that by submitting an answer/vote the entrant accepts the: (a) competition/vote terms & conditions; and (b) Channel 4 privacy policy (you must also explain if the entrant's data will be transferred to a third party e.g. an advertiser or production company). There should be a link to these (if possible the entrant should have to tick a box confirming they have read and accepts them);
  • in addition, for Editorially Judged Competitions only, that by submitting an entry the entrant accepts that Channel 4 may use and/or exploit the entrant's submission as set out in the terms & conditions (although Channel 4 is under no obligation to do this) and details of any intended use;
  • any minimum age requirement together with other eligibility criteria not already set out in the Competition/Vote terms & conditions (e.g. if the Competition is only open to UK residents or if there is a limit on the number of entries that differs from the standard terms & conditions). Please note that there should be a good editorial reason for opening up your competition to under 16’s and you must ensure that anyone that handles the data must have been DBS checked where appropriate.

Capturing entrants’ details

5. All entries and entrant details must be captured by Channel 4 instantaneously and automatically in a secure file (CSV file for Simple Competitions and Votes, and appropriate secure storage for Editorially Judged Competitions) and you must make sure the file only contains details of entries submitted while the Competition/Vote is open (you should use the time/date stamp functionality for CSV files). A Channel 4 person must be responsible for downloading the competition CSV file in order to select winners. For competitions hosted by third parties they may need to download the data themselves and securely pass it to Channel 4 for winner selection via Channel 4’s SFTP.


6. The file should only be accessible by those people within Channel 4 who are responsible for running the Competition/Vote and needs to be saved in the 'S' drive. Processes should be in place to deal with submissions for creative Competitions which are in physical form.


7. If there is a problem when an entrant is submitting an entry or after the entrant has submitted an entry (e.g. the entry may be lost), the entrant should receive an error message so they know their entry may not have been submitted properly and can try again.


8. The systems used for Competitions/Votes must be robust so you can be confident they will not crash (e.g. part way through answering questions). You should also be able to check, so far as is reasonably possible, that entrants are complying with Competition/Vote rules (e.g. people have not used hacks to submit multiple entries for votes or competitions).


9. Appropriate back-up systems should be in place to enable Channel 4 to access the entries and entrant details in the event that the "master" file becomes inaccessible or corrupted. To the extent the back-up service is being undertaken by Channel 4’s online technical support providers for Form-To-Text Competitions, you should ensure the relevant back-up provisions have been implemented.

Opening and closing dates

10. No person should be able to submit an entry either: (i) before the time/date the Competition/ Vote is stated to commence; or (ii) on or after the time/date it is stated to close. Should any such entries be submitted, these should not be included in either the file from which winners will be chosen or the number of votes counted towards the final totals (as applicable). As soon as the Competition/Vote closes, either: (a) the mechanism which allows a person to submit an entry (e.g. the "submit" button) should be removed from the page and a notice put up that the Competition/Vote has closed; or (b) the relevant entry page should be removed entirely. Please note the Competition page template has an expiry date functionality that must be used here. If a person submits an entry after the end of the Competition/Vote they should be notified immediately that their entry has not been accepted.


11. Sufficient time must be allowed between closing the Competition/Vote and choosing the winning entry or announcing the result, to allow all valid entries to be received, included on the file and, for Votes, counted towards the final totals. Winners should not be chosen or calculated until after the Competition/Vote has closed and all entries have been included on the file. In no circumstances must any steps be taken to select a winner before the closing time (including starting to create a shortlist) or from an incomplete list of entries. Timing is particularly critical where winners will be announced on air and adequate arrangements must be put in place in the event the file cannot be accessed and/or winners cannot be chosen in time for the on air announcement in accordance with these guidelines. In no circumstances must any references be made on air or elsewhere to anyone other than the actual person selected or the actual contestant who received the highest number of votes (as applicable) in accordance with the properly functioning process set out in these guidelines.

Choosing winners (Competitions)

12. All correct entries must be included in the draw and the winner chosen using the Automated Winner Selector Tool. Where this tool is not appropriate, Excel contains a function which should be used for this purpose. Winners must not simply be chosen from the list of entries by any individual. For Instant Win Competitions, the algorithm used must be reviewed by Channel 4 to ensure that it is fair.


13. The selection of the winning entry should be overseen by one person from Channel 4 under the independent supervision of Holly Fairweather or Amelia Wilson (or, if they are not available, a member of Legal & Compliance or Corporate Legal) and both people should sign the Competition Record Form (see section 27). In no circumstances should the list of winning entries be passed to a producer or advertiser for them to select the winner. You must select the winner in accordance with these guidelines and pass this information onto the advertiser or producer (if relevant).


14. Once a winner has been selected you must check whether they appear to have used software or other automated methods to submit bulk entries (speak to Holly Fairweather or Amelia Wilson if you have any queries). If this is the case, they should be disqualified and an alternative winner may be selected in accordance with these guidelines.

Choosing winners (Editorially Judged Competitions)

15. Where the Editorially Judged Competition is being judged, a panel of judges should be appointed and made up of at least the following: (i) the person running the Competition; (ii) an independent judge (see section 16 below); and (iii) Holly Fairweather or Amelia Wilson (as independent supervisors). The full names of the panel should be made available on request if not already provided to entrants on the website or mobile portal. It is advised you have a minimum of three judges and an odd number where possible to avoid a tie.


16. The independent judge should be someone who has no direct or indirect involvement in the competition's promoters and intermediaries or the running of the promotion, who is demonstrably independent of the awarding of any prizes or the prize-winners and who is competent to judge the subject matter of the Competition. They cannot be an employee of the Channel.


17. The judges should choose the winner on the basis of the advertised criteria. Each member of the panel should have an equal say in choosing the winner. The supervisor of the panel should sign the Competition Record Form (see section 27) and all members should be listed on it. In no circumstances should entries be passed to a producer or advertiser for them to select the winner (although they may form part of the panel). You must select the winner in accordance with these guidelines and pass this information onto the advertiser or producer (if relevant).


18. If any entries are to be used in a TV programme these entrants will need to sign a release form (please contact a member of Corporate Legal).

Choosing winners (Votes)

19. Unless otherwise agreed with AIT and Legal & Compliance, the winners of any Vote will be the contestant(s) who received the most number of eligible votes during the voting period.

Prizes (all Competitions and Votes)

20. Where the prize is only suitable for people over a certain age you should follow the steps below to contact the entrant to verify they are not under age. If the prize is only suitable for someone of a certain age eg. DVD rated 18, holiday, tickets to a gig, visit to a film/tv set, prize containing alcohol, you will need to ask for proof of age. This must be either a scan of a passport or driving licence.


Step 1 - Email winner/runner up advising them that they are a winner/runner up and in order to claim the prize they need to reply to the email by X date.


Step 2 – Once you have received this confirmation email back from them you should advise them that they need to send in proof of age and in order to do so they should use the secure upload - https://winners.channel4.com/


Step 2 – You should remind them of the file size and type that is acceptable (png,jpeg,jpg,PNG,JPEG or JPG and up to 5mb) and when they need to have sent this documentation in by.


Step 3 – Any documentation that is uploaded will be sent to Holly Fairweather and Amelia Wilson and in turn this will be sent to the Competition Manager for approval. If you have not received the documentation by the deadline date that you gave the winner/runner up please let us know as you may need to chase your winner/runner up for this.


Step 4 – Once received you should email your winner/runner up and confirm that their documentation has been reviewed and that they are the winner/runner up.


Step 5 - For audit purposes please save this documentation as evidence in the S drive. Do not save it to your personal drives or in your email inbox.


21. If the winner is reluctant to provide this information for data security reasons please speak to a member of the Audience Interaction Team.


22. If the winner is not the appropriate age, an alternative winner should be selected in accordance with these guidelines.


23. For competitions where the prize is suitable for all ages we can rely on the fact that an entrant has accepted the Terms and Conditions upon entry and by doing so have declared they are the requisite age. In this circumstance you may post prizes directly if you have captured an entrant’s address in the entry form, however you must ensure you email them to tell them that you are posting their prize and this email must be retained for audit purposes.

24. Where the prize is being provided by a third party you should do one of the following (a copy of the email or contract should be filed in the shared drive and folder (see section 29) and the original signed contract given to Corporate Legal):

  • Prizes worth up to £500 (and where a replacement could be provided by Channel 4) – unless you have been given the prize before the Competition/Vote starts, you must obtain email confirmation from the provider that they will supply the prize.
  • Prizes worth £500 and above or any “one off” prizes – the third party must sign a competition contract (which can be obtained by emailing “#Competitions Legal”). Please complete the details in square brackets and update with all necessary information and send the contract to "#Competitions Legal". This will then be allocated to an appropriate lawyer to check before the draft is sent to the provider, once agreed this should then be sent back to the appropriate lawyer for signature.
  • Please note if you fail to get any of the above you are accepting responsibility for the prize and should the prize provider fail to deliver the prize an alternative will need to be purchased out of your department’s budget.
  • If you are transferring data to a third party and you do not require a prize agreement please see section 41 for further details.

Notifying Winners

25. Winners should be notified as soon as reasonably possible by telephone/email after the closing date (see also 20. above). If winners are notified by telephone then this must be followed up with written confirmation e.g. email. Third parties can notify winners and provide prizes but someone from Channel 4 must be fully aware of the process being followed. Channel 4 Viewer Enquiries contact details and/or details of the Help section on the Channel 4 website must also be given to the winners (so they can contact us if there are any problems). These are as follows: Channel 4 Viewer Enquiries can be contacted on 0345 0760191 or alternatively go to www.channel4.com/contact


26. Where there is no winner (either because there were no entries or no eligible entries or, for Editorially Judged Competitions where entries were of a low standard and none of them could reasonably be awarded the prize) a message should be posted on the Channel 4 website explaining that this is the case. The public should not be led to believe there was a winner if there was not.


27. If no response is received from the winner within the stated time or if the winner proves to be ineligible, then an alternate winner may, in the case of Competitions, be chosen in accordance with the competition terms & conditions and these guidelines or, in the case of Votes, the contestant with the next highest total number of eligible votes received during the voting period will be the winner.


28. If a third party is contacting winners and/or providing prizes directly to winners (see section 34) then the Channel 4 person responsible for the Competition/Vote should be copied in on the email notifying the winner (if entrants are notified by phone then the Channel 4 person must be copied into the written follow up confirmation). The winner(s) must be given the Channel 4 contact details (see section 22) so they can contact us if they do not receive their prize or if there is any problem with their prize.


29. Prizes must be delivered in a timely manner and within 28 days of contacting the winner. If there is a delay in sending out a prize this must communicated to the winner and you must remain in regular contact until the prize is delivered.

Records to be kept

30. Competitions – a record must be kept of (i) the winning entry; (ii) the method by which the winner was chosen; (iii) the terms & conditions (if these were not the Channel 4 standard terms (see section 35)); and (iv) for Editorially Judged Competitions that are being judged, the reasons for choosing that submission (as against the specified criteria). This should be done by completing and signing the Competition Record Form.


31. Votes – a record must be kept of (i) the winner of the vote; (ii) the number of votes received by each candidate; (iii) the terms & conditions (see section 35).


32. A soft copy of the completed Competition Record Form should be saved in the shared drive (S:\4Collaboration\Competitions\CompetitionsRecord) and the following records/documents should be given to Holly Fairweather or Amelia Wilson: (a) a hard copy of the signed Competition Record Form; (b) a screen shot of the live competition; (c) the email confirming agreement to provide a prize; and (d) a copy of the email or letter notifying each winner that they have won a prize (although where you subsequently enter into email correspondence with a winner you only need to provide the last email in the chain). All signed competition contracts should be given to a member of Corporate Legal.


33. A copy of the file containing details of all entrants must be kept (together with details of the winning entry, the method by which the winner was chosen, the prize and the details set out in sections 26 to 29) for at least 2 years following the closing date in the shared drive and folder, saved under the name of the competition and date. Copies of all submissions for Editorially Judged Competitions should also be kept for a reasonable period (this will depend on the type of entry). Channel 4's Corporate Legal, Legal & Compliance or Business Assurance departments may request details of all Competitions, Votes, entries and winners, including confirmation of the eligibility of winners and entrants, at any time.

Third party involvement

34. Third parties (e.g. an advertiser or editorial partner) may propose ideas, source prizes, promote the Competition/Vote and/or provide prizes to winners (so long as this is all in accordance with the guidelines) but the Competition/Vote must be operated, managed and approved (i.e. entries received/winners selected and copy approved) by Channel 4. If you have any queries on this (or whether a contract is needed with the third party) please contact a member of Legal & Compliance or Corporate Legal. If there are circumstances where we commission a third party to develop a competition application on our behalf they must complete the Third Party Competition Questionnaire which will be reviewed by the Data Protection and information security teams.


35. We may promote third party competitions (e.g. via a link where the competition is operated by the third party and entries cannot be made on our site) but you must first check it will be run fairly and in a way that is consistent with these guidelines. You must also make it clear next to the link on our site that the competition is being run by a third party by using the following disclaimer 'This competition is run by X and is not administered by Channel 4'. If you have any queries on this please contact a member of AIT.


36. Where we plan to use a third party site (e.g. social network) for a Channel 4 competition you must: (a) ensure the third party site allows this (check their T&Cs); (b) ensure that the project has been presented and approved at a Project Assurance Meeting; (c) speak to AIT to get clearance for the use of the third party site; and (d) follow these guidelines.


37. The Committee of Advertising Practice Sales Promotion Rules ("CAP Rules") apply to Advertiser Competitions. These set out certain requirements for information to be made available to entrants. Relevant sections of the CAP Rules (as at the date below) are in Annex 1. Most of this is or should be covered in these guidelines and the Channel 4 standard competition terms & conditions but you must check that arrangements for your Competition cover all the requirements. The full CAP Rules are at http://www.cap.org.uk/Advertising-Codes/Non-broadcast-HTML

Terms & Conditions, Privacy Policy and Data Collection

38. Channel 4’s standard competition terms & conditions are at http://www.channel4.com/about_c4/competition_rules.html. These are suitable for Simple Competitions and for Editorially Judged Competitions. To add these to your Competition page you need to use this link in the Competition template. If you need to make any changes (or are unsure whether they are appropriate) please contact a member of Corporate Legal. Additional or alternative terms apply to Votes, or other types of competitions. Again, please speak to Corporate Legal.


39. Depending on the type of Competition you should think about whether there should be any "user friendly" FAQs (e.g. if the competition is aimed at children). Please speak to AIT, Legal & Compliance or Corporate Legal if you are unsure whether these would be appropriate.


40. Channel 4’s privacy policy is at http://www.channel4.com/privacy.html and there must be a link to this in the Competition/Vote copy. If data is to be used by Channel 4 for marketing or is to be passed to a third party (either for them to use as marketing or as information as to the success of the competition), you must ensure the entrant is aware of this at the time of entry and the purposes for which it may be used. A tick box, combined with wording explaining what the entrant is consenting to, at the time of entry will satisfy these requirements. If you have any queries, please speak to a member of Corporate Legal.


41. In addition to informing entrants, if you are passing data to a third party (e.g. a commercial sponsor or the prize provider), you must also have a contract with the third party to ensure they only use the data for the agreed purposes. If you have any queries, please speak to a member of Corporate Legal


42. If data is being transferred outside the UK or sensitive personal data is being collected (information about a person's race, ethnic origin, religious beliefs, trade union membership, physical or mental health, sexual life or criminal offences) there are additional requirements (please speak to Husna Ahmed in Corporate Legal).

Last updated 3 April 2014