Press and Publicity

Can Jamie Oliver do for pigs and pork what he helped do for chickens and eggs? As part of last year's Big Food Fight season, Jamie's Fowl Dinners looked at chicken and egg production, now Jamie is turning his attention to the pig industry for the follow-up Great British Food Fight.

Britain's pig farmers are going out of business and pork production in the UK is under threat. In this 90-minute programme Jamie aims to find out why and to examine what can be done to support farmers. Once again he wants to help consumers make better-informed choices about the food they eat by showing exactly how pigs live and die to put pork, ham and bacon on our plates.

With the help of the industry, from producers to retailers, Jamie follows the production process from birth to slaughter and on to our supermarket shelves. He looks at how pigs have been bred to suit demand for lean meat and to maximise the choice cuts. He investigates how the greater cost to UK farmers of meeting higher welfare standards has left them open to competition from some mass producers from the EU, which minimise costs, but may have questionable levels of animal welfare compared to British standards. Jamie also looks at how our food labeling system is leaving customers who want to buy British confused.

And, at a time when we're all feeling the pinch, he'll be cooking cheap, but tasty cuts of pork to feed a family on a budget.

Contacts

Press Contact
Matthew Robinson
mr.pr@virgin.net

Picture Publicist
Lis Clucas
lclucas@channel4.co.uk

Production Company
Fresh One

Commissioning Editor
Dominique Walker