Chicken, Hugh and Tesco Too (w/t)
January
Last summer Hugh Fearnley-Whittingstall took on his local town, the poultry industry and the nation's supermarkets in a bid to change Britain's relationship with its favourite meat: chicken.
As supermarkets nationwide sold out of free-range chicken, the poultry industry rushed to cope with demand. Campaigners claimed that the series had shifted consumer attitudes forever, but Britain's biggest retailer Tesco was still reluctant to talk to Hugh. Revealing what happened next, this programme follows Hugh as he makes an audacious attempt to force Tesco to change by becoming a shareholder. Can he get enough fellow shareholders onside to demand the floor and put his case to Tesco's board of directors?
Hugh also targets the notoriously secretive poultry industry to explore if higher welfare indoor birds – or Freedom Foods chicken – could provide the nation with more humanely-produced yet affordable chicken as people increasingly feel the pinch.
And Hugh also revisits Hayley, the single mother who stood firm and continued to buy cheap mass-produced chicken. Can Hugh persuade Hayley to trade up to Freedom Foods and send a significant message to Britain's cash-strapped consumers?
Screening as part of the Great British Food Fight.
Screening as part of the Great British Food Fight.
Contacts
Press Contact
Saskia Wirth
swirth@channel4.co.uk
Picture Publicist
Lis Clucas
lclucas@channel4.co.uk
Production Company
Keo Films
Commissioning Editor
Sue Murphy
Saskia Wirth
swirth@channel4.co.uk
Picture Publicist
Lis Clucas
lclucas@channel4.co.uk
Production Company
Keo Films
Commissioning Editor
Sue Murphy