Extreme Male Beauty
FebruaryFrom Beckham to Bond, there's never been a time when more finely honed and perfectly groomed male flesh has appeared on public display. The beauty industry, first fuelled by selling products and insecurities to women, has now turned its attention to the men's market – and it's booming.
Three-part series Extreme Male Beauty follows one man each week as he's 're-branded' and transformed from slovenly slob to perfect Adonis. Every part of his physique is scrutinised and sculpted in an attempt to create the perfect body.
Journalist Tim Shaw will also drop his 'five-pints-a-night and zero exercise' lifestyle for a gruelling diet and exercise regime in an attempt to transform himself. He'll road-test the products and treatments that claim to improve various parts of the male anatomy, and meet the men who have taken their quest for perfection to outrageous extremes. And British men from different multi-cultural perspectives talk candidly about everything from genitals to grooming, and what they really think about the pressure to look good.
Contacts
Press Contact
Claudia Christie
cchristie@channel4.co.uk
Picture Publicist
Becky Allin
rallin@channel4.co.uk
Production Company
Cheetah (An Endemol company)
Commissioning Editor
Walter Iuzzolino
Claudia Christie
cchristie@channel4.co.uk
Picture Publicist
Becky Allin
rallin@channel4.co.uk
Production Company
Cheetah (An Endemol company)
Commissioning Editor
Walter Iuzzolino