In a politically disengaged era the PM aims to catch voters' attention with some direct cash offers on taxation and some direct political messages too.
The Commons votes to join air strikes in Iraq against the Islamic State group. Is the UK now locked on course for conflict in Syria, too, and backlash on British streets?
Ed Miliband was criticised by the press after his Labour conference speech on Tuesday. Is he a prime minister in waiting?
Taxation in the next 50 years could move from income and towards wealth - and that means Labour's mansion tax proposals could look like pinpricks to our grandchildren.