As the UK commemorates its war dead on Remembrance Sunday with a two-minute silence, Channel 4 News looks at those who observed it on Twitter – and those who did not.
As people up and down the country stopped what they were doing to commeorate those who gave their lives for their country, the idea was mirrored on social media sites.
Thousands of people also respected the two minute silence on Twitter, abstaining from posting messages during the period of reflection.
The idea was spread using the hashtag #2minutesilence.
Prime Minister David Cameron, a relatively new convert to Twitter, used the same hashtag to promote the idea.
We’ll be remembering the fallen at 11 o’clock #2MinuteSilence #LestWeForget twitter.com/David_Cameron
— David Cameron (@David_Cameron) November 11, 2012
However, some organisations and companies sent tweets out at 11am, to the disgust of other Twitter users.
BBC Top Gear sent out its weekly message about its most-watched video at 11am – which even saw presenter Jeremy Clarkson complain, labelling the message ‘”astonishingly stupid”.
Top Gear later apologised for the tweet, saying: “We profusely apologise for the automated tweet that coincided with this morning’s silence to honour our Armed Forces.”
@bbc_topgear You sent this out during the 2 minute silence. Astonishingly stupid.
— Jeremy Clarkson (@jcrclarksonesq) November 11, 2012
Others that tweeted during the two-minute silence were Channel 4’s @C4insider account, the @Butlins Twitter account and the @BBCPolitics account.
Channel 4 tweeted an apology for breaking the silence, which said: “Like others we sometimes send automated tweets. We’d like to say sorry for one which was sent during the Remembrance silence today at 11am.”
Butlins also tweeted an apology, saying: “We’re really sorry about the timing of our last tweet. No offence was intended.”
The Film4 website has had a major makeover, and he/she/it is looking lush… film4.com
— Channel 4 (@C4Insider) November 11, 2012
‘Radical overhaul needed’ at BBC bbc.in/Ru4hY2
— BBC Politics (@BBCPolitics) November 11, 2012
You could win a Wave Hotel break! Follow @butlins & RT this. When we reach 20k followers someone wins a break for 4 ow.ly/enL9A
— Butlins (@Butlins) November 11, 2012
Morning gorgeous, if you had a makeover in Romford yesterday we’d love to see your pics from going out last night. #EssexStyle
— Republic.co.uk (@republicfashion) November 11, 2012