Death of a sales advert?
Updated on 23 March 2006
With advertisers spending less on television, how are they spreading their message?
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For years it's been a licence to print money. As Britain's first commercial tv station, ITV has had the lion's share of advertising revenues - offering leading brands a captive audience of millions of people.
But all that's changing - and fast. This year, ITV revealed its flagship channel had seen its income from advertising plummet by £50million - and now the company is being targetted for a takeover.
It's the victim of a wider trend - with advertisers moving away from tv and print advertising into mobile phones and the internet.
With an exclusive interview with Nike's CEO, our business correspondent Faisal Islam reports on the brave new world of advertising.
