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'Live longer' campaign launched

Updated on 03 January 2009

Source PA News

Health Secretary Alan Johnson has said he wants children "to live longer, healthier lives" with the launch of the Government's anti-obesity drive.

The new Change4Life initiative - involving companies such as Coca-Cola, Mars and Nestle - starts with television adverts appearing on the nation's screens.

The idea is to "kickstart a lifestyle revolution for every family" by promoting healthy eating and exercise, according to the Department of Health.

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