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Last Modified: 05 Sep 2008
Source: PA News

A stunt in which free petrol was given away to promote a new computer game has been criticised as "irresponsible and downright dangerous".

Electronic Arts are giving away £20,000 worth of fuel to promote the game. As part of the stunt, EA took control of a garage in north London and lured customers in with the promise of £40 worth of free fuel.

The promotion resulted in gridlock with roads in the area clogged as rush-hour traffic was held up by drivers looking to fill up their tanks for free.

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