Food firms 'mislead using adverts'
Updated on 14 December 2008
Food companies are misleading parents through legal loopholes and spurious health claims to market unhealthy food to children, a charity has said.
The British Heart Foundation (BHF) claims to "expose" the "top five" marketing tactics it said companies used to advertise children's food high in fat, sugar and salt.
The report, prepared by food campaigning group The Food Commission on behalf of the BHF, said companies made claims about the quality of products to hide the true nutritional content and used selective nutritional and health information.
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