Complaints over 'sex' in advert
Updated on 18 February 2009
Billboard adverts which used the word "Sex" in giant lettering attracted hundreds of complaints from the public.
The Advertising Standards Authority (ASA) upheld 522 complaints against the Advanced Medical Institute (AMI), which offers treatment to men suffering from impotence and other sexual problems.
The billboard posters used the slogan "Want longer lasting sex?", with the word sex emblazoned in large red letters.
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