Booze intake rises in summer - poll
Updated on 07 July 2009
Almost a quarter of people drink more alcohol in the summer than in winter, according to a poll.
The chance to sit outside in the sunshine together with more sporting events means people tend to consume more, it suggested.
The survey of more than 2,000 people for the charity Drinkaware found 24% drink more in the summer compared with 10% who said they drink more in the winter.
Almost half (49%) of those questioned also said they had missed key events in their lives due to being on the toilet owing to drinking a lot.
A total of 62% did not know alcohol is a diuretic and that the body produces more urine from alcohol than it does for the same volume of water or soft drinks.
Meanwhile, almost one in five (18%) people said they never keep track of their alcohol consumption.
To mark the summer, Drinkaware has launched a new campaign called Drink Less, Miss Less.
England cricketer Jimmy Anderson is backing the campaign by appearing in a video encouraging people to regulate their summer drinking.
Chris Sorek, chief executive of Drinkaware, said "The summer is a time to have fun and relax, but it's really important that we all think about how much we're drinking and the effect it can have on our health and wellbeing.
"The Drink Less, Miss Less campaign uses a light-hearted approach to encourage adults to keep track of their drinking and to think about its effects - going to the toilet being only one of them."
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