Bryson's anti-litter campaign

Bryson, president of the Campaign to Protect Rural England, told Channel 4 News -

"In an urban environment in Britain, when a crisp packet gets dropped the likelihood is that it will be swept up. If you drop it in a town square someone will come along and sweep it up.

"In a rural environment that's not happening. What's happening instead is that litter is left to accumulate. The signal that's going out is of official indifference to it. And so therefore it becomes a kind of invitation to add to it.

"What we're saying at CPRE is that it's time to break that vicious cycle, to make it clear that a lot of us feel very unhappy about that. We think that the countryside is beautiful and should be cherished."

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