Microsoft tops 'superbrand' list

Microsoft has beaten Coca-Cola to scoop the title of the UK's number one brand, according to a new poll.

The technology giant held on to its crown as the public's top "superbrand".

Coca-Cola came second followed by internet search engine Google in third place.

In a separate assessment, media and marketing experts put Google in the number one slot followed by Apple.

Stephen Cheliotis, chairman of the Superbrands Council which carried out the research, said: "The UK public clearly love Microsoft which performs strongly among all consumer groups, although relative newcomer Google is becoming a major challenger for that elusive number one slot."

The Superbrands Council is a group of marketing, advertising and media experts.

Members rated a list of 1,450 brands according to quality, reliability and distinctiveness.

Of these, the 725 highest-scoring brands were assessed by 3,265 consumers surveyed by YouGov researchers.

This survey was used to create the list of top "superbrands".

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