Free screenings for MySpace film
Updated on 26 January 2009
An innovative film produced with contributions from MySpace users is to be launched with a series of free screenings, it was announced.
Faintheart is the result of MyMovie MashUp, a project which gave users of the social networking website the chance to take part in the movie-making process.
MySpacers were invited to post short films to pitch for the job of director, and a panel of experts including Sienna Miller chose a shortlist, from which site users chose first-timer Vito Rocco to make the film.
The movie, which received £325,000 of lottery funding, will have free simultaneous screenings at 46 cinemas around the country, and will be available to watch on the MySpace website for one day only.
Faintheart is a romantic comedy set in the eccentric world of battle re-enactments, which tells the story of a sales assistant and Viking enthusiast dumped by his wife for his obsession with all things Norse.
MySpace users were invited to post videos auditioning for eight lead and supporting roles, and parts of the script were put up on the site for discussion and suggestions.
The film also features a number of experienced performers, including Trainspotting actor Ewen Bremner and veteran Geordie star Tim Healy.
The free screenings have been financed by the UK Film Council.
Sally Caplan, the head of the council's premiere fund, said: "This whole project has been a great experiment for film in the digital age right from the very beginning, so I am delighted to see this followed through with an exciting and novel distribution plan to reach out to audiences far and wide."
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