Bada Bing! Microsoft in search of Google
Updated on 03 June 2009
Microsoft's latest attempt to push Google off its search perch.
Google is a household name and, to the company's delight, has also become a verb.
Just as people say they've "Googled" information on the web, Microsoft is hoping its new search engine will prove even more popular.
It is called Bing - a name that has been carefully chosen - and was launched today.
It aims to give you all of the information you are seeking on one page. And when you are looking for video, all you need to do is hover your mouse over it, rather than click.
Tonight Microsoft begins a $100m advertising campaign on American television.
To Bing or not to Bing - can Microsoft beat Google? Read Benjamin Cohen's verdict.
Interview: Ashley Highfield
Benjamin Cohen talks to Ashley Highfield, managing editor of Microsoft Online about their new search engine Bing, and why they chose that name...
