Apple's $100 iPhone apology
Updated on 07 September 2007
Having a passionate fan base can have its problems. Steve Jobs has been forced to apologise to the gadget lovers who queued overnight to by the Apple iPhone, and offer a $100 credit.
The eagerly-awaited gadget first sold for $599, a steep sum for a mobile telephone. But on Wednesday the company announced a $200 price cut, just two months after launch.
'We apologize for disappointing some of you, and we are doing our best to live up to your high expectations of Apple.'Steve Jobs
It's normal for the price of electronic goods to be reduced in the months after launch, at the gadget loses the allure of 'the latest thing', and the makers start trying to sell it to more price-sensitive customers.
But it rarely happens so quickly - or so publicly. And a wave of customer outrage has forced the company to apologise.
In an open letter posted on the Apple website, chief executive Steve Jobs defended the decision to cut the price as a way to "aggressively go after new [customers]".
But he nonetheless apologised and offered a $100 credit exchangeable against other Apple goods.
"We want to do the right thing for our valued iPhone customers. We apologize for disappointing some of you, and we are doing our best to live up to your high expectations of Apple," he wrote.
