A growing trend in large TV screens
Updated on 24 December 2007
The nation's living rooms are filling up with ever bigger television screens, figures suggest.
Manufacturer Sharp predicts the average size of TVs bought across Europe will increase to 60 inches by 2015.
And retailer Comet said the average size of its TV screens had increased to 30 inches from 25 inches two years ago.
The largest televisions currently on sale at the electricals chain have 60 inch screens while 50 inch TV sets are its fastest growing category.
Sharp said customer demand for high definition picture quality had boosted the affordability and availability of larger televisions. The electronics brand said sales of its 42 inch screen sizes range had increased by 46% in the last year.
Meanwhile, Sharp televisions with 46 inch screens have seen a sales surge of 150% in the past 12 months.
The Japanese manufacturer said new, slimmer designs meant its 42 inch sets were now made to occupy the same living room space as their 37 inch predecessors used to do.
Sharp Electronics UK head of marketing and communications Mike Gabriel said: "Big screens are no longer for just shop windows or shiny office receptions so we're seeing the size of TVs in the home increasing dramatically. People no longer have to compromise on space or quality. This is why our range of TVs at 42 inches and above is growing."
Sharp produces a range of TV sizes, with the 20 inch screen its smallest, but it is moving production towards the larger sizes. The manufacturer said 46 inch screens were now its most popular compared to the 42 inch versions last year.
Comet's head of vision Huw Crwys-Williams said: "Moving forward we predict that the average size of TVs will continue to increase. We've seen a massive 7,000% uplift in sales of 50 inch TVs in the last two years and it's now the fastest growing category. When it comes to the future of TVs size really does matter."
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