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International Politics US election: ad wars

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Last Modified: 08 Oct 2008
By: Channel 4 News

Copywriter and brand strategist James von Leyden keeps an eye on the battle of the advertising campaigns.

Part 8: the last assault

A look at the final volley of ads that will be ringing in the ears of Americans as they go to the polls.

Part 7: old vs new

A blitz of last-minute advertising sees Barack Obama projecting a message of unity and common purpose while John McCain continues with the politics of fear.

Part 6: funny money

As the race enters the final stages Barack Obama is putting humour as well as cash into his campaign.

Part 5: the internet election

Just as Vietnam was the first television war, so this year's presidential contest will be seen as the first internet election.

Part 4: scare tactics

John McCain is using scare tactics to divert voters' attention from the economy.

Part 3: after the ceasefire

While John McCain shows no let up in his use of guerrilla techniques, Barack Obama has found a new confidence.

Part 2: McCain v Obama

Although the financial crisis has benefitted Obama he still has to press home his advantage.

Part 1: making a drama out of a crisis

Has Barack Obama clawed back the initiative in the race for the White House?

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