US election: ad wars
Updated on 08 October 2008
Copywriter and brand strategist James von Leyden keeps an eye on the battle of the advertising campaigns.
Part 8: the last assault
A look at the final volley of ads that will be ringing in the ears of Americans as they go to the polls.
Part 7: old vs new
A blitz of last-minute advertising sees Barack Obama projecting a message of unity and common purpose while John McCain continues with the politics of fear.
Part 6: funny money
As the race enters the final stages Barack Obama is putting humour as well as cash into his campaign.
Part 5: the internet election
Just as Vietnam was the first television war, so this year's presidential contest will be seen as the first internet election.
Part 4: scare tactics
John McCain is using scare tactics to divert voters' attention from the economy.
Part 3: after the ceasefire
While John McCain shows no let up in his use of guerrilla techniques, Barack Obama has found a new confidence.
Part 2: McCain v Obama
Although the financial crisis has benefitted Obama he still has to press home his advantage.
Part 1: making a drama out of a crisis
Has Barack Obama clawed back the initiative in the race for the White House?
