The dark art of spin
Updated on 14 April 2009
More4 Newslooks at the role of the spin doctor, surely Britain's most despised profession, and how their power has increased over the last 30 years.
Until the weekend, few people had heard of Damian McBride. Now his name joins a lengthening list of political aides who, employed to manage the headlines, become a headline themselves.
And the TV and films which dictate the way future generations see our era are also full of these masters of spin.
