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DispatchesUndercover Mosque title

Mark Thomas on Coca-Cola

Broadcast: Monday 19 November 2007 08:00 PM

Political activist and journalist Mark Thomas travels to South America, India and the US to investigate the way in which Coca-Cola and its suppliers operate and the extent to which they upholds moral and ethical obligations.

Mark Thomas on Coca-Cola

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Coca-Cola is one of the most iconic brands of both the 20th and 21st centuries. Promoting itself as the drink of freedom, choice and US patriotism, the company's feel-good factor is recognised worldwide and reflected in its enormous profits.

But behind this carefully crafted image exists a company accused of environmental damage, human rights violations and questionable business practices.

Political activist and journalist Mark Thomas travels to South America, India and the US to investigate the way in which Coca-Cola and its suppliers operate and the extent to which they upholds moral and ethical obligations.

Thomas, a long-term critic of Coca-Cola's more controversial practices, finds disturbing evidence which undermines its effervescent image as a force for good and which has prompted a global consumer backlash.

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While multinationals have appalling human rights records and you have to fight tooth and nail with to make them accountable. Professor Sklair argues that while globalisation is irreversible that it is possible to introduce an alternative to capitalist globalisation.

He suggests a viable and genuine long-term alternative based on a genuine globalisation of human rights - providing everyone in the world with a decent standard of living.

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