Price of a cuppa set to increase
Updated on 27 June 2009
Bad news for the British - a cup of tea could soon rise steeply in price.
Increases are already being felt in supermarkets, but consumers have so far been sheltered from the worst of the hit, according to The Grocer.
Kenyan tea costs 21% more than it did this time last year, while Sri Lankan tea is up 25%, the magazine said.
Both countries have been hit by serious supply shortages, and the situation is likely to get even worse in the next month.
The UN Food and Agriculture Organisation has warned of a significant shortage in supply because of heatwaves and late spring rains.
Some prices are already rising - as are those of milk, sugar and coffee, the magazine adds.
Promotions involving price cuts have helped keep increases down but they can only go so far, The Grocer noted.
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