End of the innocence
Updated on 07 April 2009
Innocent Smoothies have just sold out, in part anyway, to Coca Cola, but More4 News asks whether ethically aware consumers should care.
This is just the latest example in a long line of big multinational companies buying a stake in an ethical company.
The people behind Ben and Jerry ice cream, the Body Shop, Green and Black chocolate all fashioned for themselves a cutting edge, fun, ethical image, before selling part or all of their businesses to a big corporation.
Harry Anscombe reports.
