Designer shoes sale on high-street
Updated on 13 November 2009
Cash-strapped fashionistas are expected to turn out in droves to buy designer shoes from high-street clothes chain H&M when they go on sale.
The Jimmy Choo range will be available in 19 stores in the UK and Ireland from Saturday.
A favourite of celebrities all over the world, the shoes usually cost hundreds of pounds with some pairs setting customers back more than £800.
The luxury British label's collection for H&M, which also includes clothing, bags and men's shoes, features designs such as zebra-print sandals and lattice-style high heels. Prices range from £69.99 for sandals to £179.99 for leather boots.
Tamara Mellon, founder and president of Jimmy Choo, said: "The Jimmy Choo collection for H&M is full of fun, one-off items with an accessible and glamorous identity made with stylish materials, emphasised with colour and embellishment.
"I wanted to create pieces that would reach a cool and young customer with a fashionable and independent sense of spirit in this one-off collaboration."
Margareta van den Bosch, creative advisor at H&M, said: "I love the really high strappy sandals with lots of decoration and attitude, matched with clean-cut, 80s-inspired clothes. I think this collection suits anyone with a flair for fashion and high heels."
It is not the first time the high-street chain has teamed up with famous names. H&M has previously collaborated with Stella McCartney, Karl Lagerfeld and Matthew Williamson among others.
A spokeswoman for H&M said she expected stores stocking the new range to be busy. They include Manchester's Trafford Centre, the Bullring Centre in Birmingham, Glasgow's Buchanan Galleries, Bluewater and nine shops in London.
She said the first 160 people in a queue would be issued with wristbands to control the crowds, with shoppers allocated 10-minute slots to get their hands on the new collection.
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