'Credit Crunch' aids chocoholics

Last Modified: 05 Oct 2008
Source: PA News

Cash-strapped chocoholics can indulge in a new luxury treat - the "Credit Crunch".

The range of chocolate, priced at £3.99 for a 150g bag, has hit the shelves at Selfridges department stores.

It has been launched to tempt shoppers looking for comfort food amid a diet of news dominated by economic woe.

The combination of Valrhona chocolate and honeycomb pieces has been created for Selfridges by The Chocolate Society and food writer Laura Santini.

Selfridges said sales of luxury chocolate were very strong as shoppers search for a relatively cheap indulgence.

"Although people might be looking to spend a little less at the moment, they still want to treat themselves to the best in terms of quality and luxury," said Ewan Venters, Selfridges' director of food and restaurants.

"Quality chocolate is the ultimate solution, being relatively inexpensive, instantly satisfying and really helps lift your mood. We expect our new Credit Crunch to be a big seller."

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