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Goodbye record label, hello sponsor
Goodbye record label, hello sponsor
Last Modified: 26 Mar 2008
By:
Stephanie West
Groove Armada, one of the UK's most successful dance music acts, has ditched its record label and signed up to Bacardi for the next year.
And as the super branding of bands looks like becoming a trend, with other big names coming up for grabs, how will the traditional record industry cope?
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