Mamma Mia! movie fastest selling DVD
Updated on 26 November 2008
Mamma Mia! The Movie has become the UK's fastest-selling DVD of all time according to the Official Charts Company.
Universal Pictures said sales of 1.669 million were made on its first day of release on Tuesday.
The previous day-one sales record was held for a decade by James Cameron's 1998 epic Titanic which sold 1.1 million copies on the first day of release in UK.
The feel-good movie stormed the UK earlier this year with box office takings reaching £66,995,244.
Ian Foster, managing director of Universal Pictures (UK) said: "For Mamma Mia! The Movie to become the UK's fastest selling DVD of all time is a phenomenal achievement.
"Its success is testament to the fun-loving spirit of the British public and the universal appeal of this wonderful film."
Meryl Steep led the cast in the feature film adaptation of the Abba-inspired musical that starred Pierce Brosnan, Amanda Seyfried, Colin Firth, Christine Baranski, Julie Walters, Stellan Skarsgard and Dominic Cooper.
James Davies, Asda DVD buyer, said: "We sold 300,000 copies, our biggest day-one DVD of all time.
"At its peak, we were selling ten copies a second with the DVD leaving in 15 per cent of all baskets on the day."
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