High School Musical meets Myspace
Updated on 02 September 2008
MySpace plans to launch a contest to market High School Musical 3 in what the Internet social network calls its biggest film campaign to date.
Disney is hoping to build interest in the third movie in its hit television films series, and the first to hit theaters, by tapping MySpace's estimated 76 million unique users.
Some 40 per cent of US mothers are also members of MySpace, which a MySpace spokesman said was one reason why the family and kids entertainment-focused Disney selected MySpace to promote one of the studio's biggest hits.
Schools are pitted against each other as high school seniors compete by completing undisclosed online tasks involving uploading photos, filming and uploading videos, and decorating their profile pages to see which school has the most "school spirit," said Angela Courtin, MySpace's senior vice president of marketing.
Courtin called the so-called integrated marketing campaign a "continuation of a dialogue between the franchise, MySpace and the user."
Winners will receive a free trip for the entire class to a Disney theme park and a concert featuring British pop star Natasha Bedingfield.
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