Gucci unveils latest collection
Updated on 09 July 2008
Fashion designer Frida Giannini has unveiled Gucci's pre-spring show at a 17th century hilltop villa in Rome.
Billowy summer dresses pinned with gold shells and flared trousers dominated the show, heralding a return to glamorous "cruise wear."
Giannini, Gucci's creative director, said before the show: "Everyone is doing cruise (collections) because customers and the market are now very demanding and people need to always have fresher pieces and new things in the store."
Her show follows similar cruise wear parades by Christian Dior at a sleek New York restaurant and Chanel in Miami Beach, California.
Giannini normally unveils her cruise collections in New York, but opted for Rome, where she was born and raised, to celebrate the 70th year of the brand's flagship store there. Five of the dresses shown will only be sold at that store.
Romeo And Juliet star Clare Danes, who has just starred in the fashion house's latest jewellery campaign, was in attendance at the event.
She said: "Gucci is just the definition of glamour and luxury and its incredibly feminine and sexy and powerful."
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