Sales pitch

Tue 30 May 2006
The World Cup is as much about what fans wear in the stands as results on the pitch.

Now, you might think the World Cup will be won and lost on a football pitch.

England versus Brazil in the final perhaps?

But the real contest is between the sportswear manufacturers.

Nike and Adidas are locked in a fierce multi-million battle to convince us that their brand of boots can help win the cup.

And with just 10 days until the tournament kicks-off, the competition is reaching fever pitch, as our Business Correspondent Faisal Islam reports.

>>Watch the report