In 2005 Volvo's primary marketing objective was to encourage consumers to reappraise the brand through aligning themselves with sophisticated lifestyle content. Our solution was to build Volvo both a monthly lifestyle channel, Real, and a dedicated 4Car channel. Real enabled us to deliver C4 style content threaded with hints of Volvo's brand values. In contrast the 4Car area gave Volvo a platform through which to communicate to an 'in market' user base centred around a road test format with news, videos, & brochure & test drive requests throughout.
Since the launch in May the sites collectively have generated over 500k page impressions with over 17k competition entries & an average opt in rate of 42%.
On a day to day basis C4 are a pleasure to work with. They are hard working yet friendly, and I feel confident that the team will deliver every time, on time."
- Claire Valoti, Account Director, mOne